Author: Harinder Singh Pelia
Language: English
Pages: 200
Format: PDF
Filesize: 3500 KB
This book is a prequel to every marketing book you’ve ever read.
Behind all the shiny models, buzzwords, and theories – there are raw truths of human behaviour at work.
Why does ₹990 feel like a bargain, compared to ₹1,000?
Why does swiping a card hurt less than handing over the same amount in hard cash?
How does one innocent scroll on Instagram Reels turn into an hour-long binge?
And how do marketers trick us into thinking we’re in control, even when they’re often the ones pulling the strings?
In this book, we’ll unwrap the unfiltered truths behind persuasion, choice, motivation, habits, loyalty, and cognitive biases – all the stuff an MBA conveniently glosses over.
